There's now a division of a design firm catering for plus-size men
Earlier we brought you the news that IMG, an industry giant in the world of modelling (Karlie Kloss, Miranda Kerr, Rosie Huntington Whiteley and Gisele are all on their books) had launched a plus-size men's division, called 'Brawn.'.
Today, the news gets even better, as back here in Blighty we're following suit. A significant British modelling company has released a division dedicated completely to repping plus-size guys - and you much better think they're on a mission.
The brand-new company, Bridge Models, stated in a statement, "It is an interesting time in the market. There have been a lot of changes and more just recently an increase in the demand for a wider range of guy’s clothes sizes.?
Their first finalizing is Ben Whit, a personal trainer turned model who stated he's excited about the agency helping to increase exposure for plus size dudes. All the heartening steps we've seen for women, what with Ashley Graham landing the cover of Sports Illustrated and Tess Halliday continuing to kill are so exciting - it's just even much better than men's fashion will be getting the same treatment too.
And - if there's a hunky man in your life, get him to enter their design search competitors. They've teamed up with men's large size retailer BadRhino to provide one winner a year's contract with Bridge and an area as the face of the brand. All they need to do is submit a picture to Facebook, Twitter or Instagram with the hashtag #BadRhinoMan.